Founded in 1944, Tyndale House has become a centre for biblical scholarship and theological thinking. The client relies on external funding and there was a need for the overall organisational messages to be reviewed, refreshed and presented in a format that was compelling for the intended target audience.
Initially we did an extensive review of the historical messaging and media activity, and hosted one to one interviews with key staff members. Through this process we sought to distill the values and core messages that the client wished to retain and identify those messages that were to be introduced in the future strategy.
Through this process we were able to consolidate the key messages into a core document and design a pack that would be used to present to potential donors. This was then presented to the executive team and training provided to key stakeholders on how it should be integrated into all communications.
The key messages were embraced across the organisation and woven into communications that were aimed at the key target audiences.
A fund-raising target was set and the messaging tools that had been created were a key component of the strategy to engage donors.
The funds were found and the projects that Tyndale House had identified as strategic priorities were able to proceed.