Scripture Union England and Wales were looking to mark their 150th Anniversary with a marquee event, hosting HRH Queen Elizabeth II and a special edition of the BBC One television show, Songs of Praise. The event required logistical management and co-ordination of the media to ensure maximum exposure was gained from the opportunity.
Working with the SU team, we met with key individuals including the Buckingham Palace communications advisors, the BBC production teams and the security personnel. We identified media that would be most engaged with the story
and worked with all stakeholders to produce clear and compelling messaging that not only generate media interest, but told the story of the organisation and its impact over the 150 years.
The event was a significant moment in the history of Scripture Union and allowed the organisation to profile its history but also its ongoing work throughout England and Wales.
There was a strong media representation at the event and many who were not in attendance also ran the story reaching a significant number of existing and potential new supporters.
When the BBC programme was aired, it received positive feedback across the board and became one of the most watched episodes in the history of Songs of Praise.