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prison fellowship

Working as the in house PR team we developed a media plan, including key messages and event strategy

Insight

The client had no in-house PR team and were looking for assistance in managing a rebrand of their website and magazine, as well as developing a media and events strategy that would increase the exposure of the organisation's impact among prisoners and former inmates and simplify their message to supporters.

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solution

Working closely with the client we oversaw the development of the rebrand including the website and magazine, working with our designers to produce resources that positioned the stories of impact in a more compelling way.

We also co-oridnated a high profile event welcoming the Archbishop of Canterbury to The Clink restaurant at Brixton Prison giving PF some strong media coverage and trained teams locally and regionally in how to engage with media.

With this project, the existing stories provided a solid foundation from which to develop a robust media plan. Introducing clarity and consistently encouraged significant media engagement.
— Andi Russell
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Impact

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Having identified clear communication and branding objectives, we created a marketing and PR plan that including media engagement, the development of the magazine and website, the revamping of the monthly email communication and regional training.

Having developed those elements we worked with the team to raise the profile of PF among audiences that had not been exposed to their work, but also strengthen the message to existing supporters and volunteers encouraging them with the impact of the work they supported.

The overall impact of the brand increased and the feedback from key stakeholders was overwhelmingly positive.

Jersey Road combine professionalism and skill with an easy approach to day-to-day business. This, combined with their strong values makes them a great company to work with.
— Peter Holloway, Chief Executive Officer, Prison Fellowship England & Wales