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crossways community

Crossways Community were launching a new community cafe and needed to reach wider audiences by increasing their capacity to engage with local media.

Insight

With no in house press office, we were asked to cover the launch of Crossways latest project, The Kitchen Table café, gaining exposure for the event and look at how we could help them tell their story more effectively. Wanting to raise the profile of Crossways as a charity, as well as raise the awareness of Mental Health in West Kent, their new project would be a cafe where people could come and chat.

 
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solution

Working closely with the CEO we conducted a full assessment of the event, and gathered background information about the project. We approached local and regional press inviting them to attend the launch of the new project and pitched creative features written on current topics and trends about Mental Health.

Projects like The Kitchen Table are such a privilege to work on as it not only meets a felt need, but has a direct community impact.
— Esther Jolliffe
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Impact

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The event was a significant moment for Crossways and allowed the organisation to profile the cafe in the local area, and its ongoing work in the rest of West Kent.

The media represented at the event ran the story in local and regional publications, reaching a significant number of local residents and potential new supporters.

BBC South East aired a retrospective special feature on the cafe and organisation’s progress a month from the opening, highlighting the work Crossways are doing to combat the growing issue of mental health in West Kent. It received positive feedback across the board.

Crossways Community had never used a PR company before. We were delighted with the service we received from the team and their detailed steady work helped ensure that our project had a much higher profile than if we had done it ourselves.
— Christopher Munday, CEO, Crossways Community