Communication is important.
You would expect a PR agency to say that, right?
But communication is only effective if organisations first listen.
You see, there are so many businesses and charities that are so consumed by what they do, what they produce, or what they are campaigning for, that they actually forget to listen to those they are trying to communicate to.
Studies vary, but an average individual is now exposed to somewhere between 4,000 – 10,000 marketing messages PER DAY.
That is enormous.
So, how do you get your message through the clamour of competing messages?
While there may be thousands of messages hitting us from different angles each day, only the minority will we notice.
The ones we notice are ones that meet real needs.
The ones we notice speak in a language we understand.
The ones we notice are communicated through channels in which we are engaged.
Before you sit down and plan your next monumental marketing plan, why not ask your audience their thoughts?
What are their needs? Where do they gather information? What is important to them? What is their disposable income? What is their family makeup? What brands do they already engage with? How would what you provide benefit their lives?
Effective listening could transform your organisation and engage your audience on a level you have never before experienced.